According to Amazon, it's the largest selection of items that ship free in the country; millions of products are up for the deal.
Amazon is joining its rival retailers in beefing up its free shipping program just ahead of the holiday shopping blitz. For many Prime members, the convenience of having orders arrive every few days outweighs small markups imposed to allow for fast and free shipping. That leaves Walmart as one of the only remaining e-commerce giants requiring a purchase minimum for free two-day shipping. This promotion waives that minimum for the time being, and puts Amazon in-step with competitor Target, which waived its $35 order minimum and now offers free two-day shipping to all customers through December 22.
It marks the first time Amazon has removed the minimum order requirement for its free super-saver shipping tier. Before, the purchase threshold was $25. That would be more than 12 percent of the $71.8 billion in sales that analysts now expect the company to report for the quarter.
According to the Seattle company's latest annual filing, shipping costs almost doubled from 2015 to 2017, reaching $21.7 billion.
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The National Retail Foundation forecasts holiday retail sales will climb by up to 4.8% compared to a year ago. The company usually sets the final date toward the end of the season.
Prime members in the United States will also benefit from over 3 million items that will be available for same-day delivery.
"Thanks to a healthy economy and strong consumer confidence, we believe that this holiday season will continue to reflect the growth we've seen over the past year", the group said in a statement.