Saul 'Canelo' Alvarez signs 'most lucrative' deal with sports service DAZN

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Its early success across Europe and Asia was followed by launches in Canada (2017), Italy (2018) and the United States (2018), where DAZN announced blockbuster deals with Matchroom Boxing and Bellator MMA to deliver a stacked slate of fight sports content upon entry into the market.

Undefeated boxing champ Floyd Mayweather discusses his global business venture, Mayweather Boxing + Fitness, that features a virtual reality experience.

Rocky Fielding is the current WBA "regular" super middleweight world champion.

This appears to be a totally separate deal according to Rafael's report however, where Golden Boy look to be planning to make DAZN their new home for boxing.

The reported value of the deal would top the previous most-valuable contract - the $325m 13-year deal of baseball star Giancarlo Stanton in 2014. "DAZN has the flawless platform to make this dream come true, and with the biggest star in the sport at the helm of this journey, I have no doubts that we will succeed in unimaginable ways".

Alvarez's new contract is being described as the biggest in sports history by ESPN. Right now, Canelo Alvarez is the most important fighter in pay-per-view.

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The pair will lock horns at Madison Square Garden in NY and Fielding has been in the States this week to face his opponent and promote the fight.

First off, in recent years to watch a Canelo fight in America, you would have had to shell out big bucks to buy one of his fights on pay per view. It cost $84.95 to be seen in high definition.

"I've always liked a challenge, and this is yet another challenger in my career", Alvarez said. "DAZN has the flawless platform to make this dream come true, and with the biggest star in the sport at the helm of this journey, I have no doubts that we will succeed in unimaginable ways".

Alvarez, 28, outpointed middleweight destroyer Gennady Golovkin in their September PPV rematch, which also marked his last bout with HBO after the premium cable network announced it was ceasing boxing coverage after 45 years. DAZN made a big splash over the summer by signing promoter Eddie Hearn of Matchroom Sport, with a stable including unified heavyweight champion Anthony Joshua, to an eight-year, $1 billion deal.

As part of the Alvarez deal, the Mexican's promoters Golden Boy will stage 10 cards on the channel each year.

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