Kaepernick began a wave of protests by NFL players two seasons ago, kneeling during the national anthem to protest police brutality and racial inequality.
The former 49er is also a pariah to conservatives who misconstrue his on-the-field-protest as a slight against the military. Apex Marketing - which analyzes the value of social-media impact on brands - reported that in the first three days after the announcement of Kaepernick as a spokesperson, Nike reaped "buzz" mentions that equated to $163.5 million in value.
As a camera pans to reveal Kaepernick's face, a reflection of a United States flag is visible on the facade of a building behind him.
Nike has unveiled its first "Just Do It" ad narrated by Colin Kaepernick, a spot scheduled to air during the National Football League season opener on Thursday night as well as during the U.S. Open tennis tournament and other major sporting events. His engagement increased more than 360,000 percent during that period, according to 4C Insights. And, of course, President Donald Trump's inevitable Twitter firebomb - as reliable as the sunrise.
The college had already refused to compete against any teams with players who took a knee.
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A Labour activist who claimed criticism of antisemitism in the party was a "conspiracy" has been re-elected to its ruling body. Shadow chancellor John McDonnell said he hoped the party's National Executive Committee would adopt all the examples.
It should be noted the overall response to the new Kaepernick ad has been positive.
'You have to see the future that you believe in and that you want not just for yourself but all the people you see globally, ' he said. It's hard for me to grasp why this is so difficult for people (from both ends of the political spectrum) to understand.
"A company like Procter & Gamble that makes products for everyone from young to old, male and female, are not going to do something controversial that might alienate half their audience".
The outdoor-pursuits retailer REI was one of the companies that hit back against Trump's executive order late past year that would dramatically reduce the size of two national monuments in Utah.
Nike has sponsored Kaepernick since 2011 and the advertising campaign marks the 30th anniversary of its "Just Do It" slogan. I'm also thinking the irony is that while I am not privy to the numbers, it's likely he gained a lucrative Nike contract.