Over 200 new launches expected in Amazon Prime Day sale 2018

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A company spokesman didn't immediately respond to an email.

Amazon is gearing up for its annual Prime Day on July 16, but getting a deal that matches Black Friday prices isn't a certainty.

Periodic outages plagued the site just after Prime Day kicked off. Amazon greeted disappointed customers with a disarming error page.

The Amazon Prime day sale will also bring price cut on smartphones such as the Moto G5 Plus, Samsung Galaxy On7 Prime, Huawei P20 Pro, Huawei P20 Lite, 10.or E, 10.or G, and the InFocus Turbo 5.

Shoppers, meanwhile, have lots of sales to choose from as other retailers offer promotions to try to take a share of the spending.

Meanwhile, other retailers like Macy's (M), Nordstrom (JWN), Best Buy (BBY), Walmart (WMT) and Target (TGT) have rolled out their own promotions, said Charlie O'Shea, lead retail analyst at Moody's. And rivals also highlight their lack of membership fees, in contrast to Amazon, where prime members pay for access to benefits like free shipping on some items and access to music and media libraries.

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At 36 hours, this year's Amazon Prime Day is longer and more ambitious than ever.

Customers reacted to the site issues with anger and confusion, with some even going as far as to threaten to cancel their Prime memberships.

Prime Day is a study in retail's woes in microcosm: Amazon lowers prices of a number goods that consumers can expect to get on their doorsteps within a couple days-a value, speed, and convenience proposition that's hard for others to match. Amazon is now offering $100 off the Echo Show, with more deals launching during the event.

The Spanish Workers' Commissions (CCOO) and General Workers' Union (UGT) said almost 80 percent of workers left their positions at Amazon's largest packing and distributing centre in the country.

BACK TO SCHOOL: The company is making a big push in school supplies. If you have plans to do some discount shopping during Prime Day, you'll need to complete your purchases by July 18 at 3:00 AM ET (12:00 AM PT). The estimate is based on BestBlackFriday.com's tracking of Amazon Prime Day deals since the shopping holiday started in 2015.

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