Instagram launches hour-long videos as it celebrates one billion users

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IGTV is a new app for watching long-form vertical video from Instagram creators. The standalone IGTV app is going to be released for both Android and iOS by tomorrow. Called "IGTV", it is aiming to be a true YouTube competitor, allowing users to upload videos up to one hour in length. Since then, the video-sharing website has ballooned to a user base of 1.8 billion, becoming a platform for aspiring content creators looking to strike it big. "We really wanted to separate those two, so you could choose which adventure you wanted to go down".

"When people browse through the feed they don't want to stop and watch a 10-minute video", Systrom says. While Facebook is mostly used for people to connect with friends and family, Instagram is a place users have been more comfortable following people they don't know, helping build an entire ecosystem of influencers who make money from their Instagram fame.

Instagram has always been my favorite social media platform, but for you Snapchat, Twitter, Facebook and YouTube lovers, Instagram may soon become your favorite, as well.

During its event this afternoon, Instagram brought on stage content creator Lele Pons, who now has more than 25.1 million followers on the platform, to talk about a new cooking show she's planning for IGTV.

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There are also some hints of the defunct Vine service in there, appropriate, as some of IGTV's stalwarts like King Bach started on there. "Right now, we are focused on building engagement", Systrom said during a press Q&A following the announcement.

We heard earlier this month that Instagram was planning support for long-form videos of up to an hour, and a new report suggests that the feature will launch today, with a few more details emerging ...

With minimal navigation, users can swipe between the sections "For You", "Following", "Popular" and "Continue Watching".

While Facebook offers no detailed revenue breakdown, eMarketer estimates Instagram will generate $5.48 billion in net U.S. ad revenue this year, up 70.4 per cent from last year and accounting for more than one-fourth of Facebook's net mobile ad revenue. Users will have access to comments, related content and other features taken from Instagram on IGTV. Also, unlike on Instagram, videos aren't limited to one minute.

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