When it comes to those places that already sell burgers, the "B" stand more for "baffling".
An IHOP in Hollywood is getting new IHOb signs, and some others might get the treatment.
"We're always going to have pancakes on the menu".
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Steak-umm, a maker of frozen sandwich meat, made a decision to give the whole name change thing a go by renaming itself Cake-umm and altering its Twitter header image to match.
Twitter users also didn't think IHOP's switch to burgers cut the mustard either. Among the burgers now available are Big Brunch, Cowboy BBQ, Mushroom Swiss, Jalapeno Kick and Mega Monster.
Reaction to the name change on social media ranges from excitement and anticipation to confused and baffled. But, Rebelez assured, the vast majority of the almost 1,800 other locations will still go by IHOP.
"Why couldn't you be worldwide house of brunch and start serving mimosas and bellinis?" one user asked, garnering hundreds of "likes".
The chain has been known as IHOP since 1958, when the first restaurant opened in Toluca Lake, California.