Created to shower Amazon Prime customers with discounts, Amazon Prime Day is, until this year, a 24-hour period in which flash sales crop up on the main Amazon storefront at different intervals. The banner has the Amazon Prime Day 2018 date as the 16th.
Prime Day features deals on a wide range of products that are exclusive to Prime members. Eastern and ended at midnight Pacific time, Prime Day 2018 is expected to start midday on July 16th and end on July 17th at midnight, closing out 39 straight hours of sales in the United States.
Tony Singh, content and business development director for BT's Consumer division, said: "We're delighted to be the first United Kingdom pay-TV service to offer Amazon Prime Video content to our customers".
The 2017 event lasted for 30 hours and was open to shoppers in 13 countries. There's no word whether the subscription box will ever be made available for non-Prime members. With Amazon Prime, customers gained access to a lot of added advantages over conventional online shopping such as free One-day delivery, early access to deals and better discounts.
LeBron James: Four reasons why he must choose the Houston Rockets
A team like the Rockets with a James Harden could be one, but until James makes a decision, it's all speculation for now. Whether that would be through the draft on Thursday, my source tells me it is "likely but not definite".
Tony Singh, content and business development director for BT's consumer division, said: "BT TV gives our customers the flexibility they want to watch all their favourite shows - and of course all the sport - in one place and on one bill". Pocket-lint will be trawling Amazon's pages throughout the deals period to help find the best deals available to save you the hassle.
Rollout of the Amazon app is underway and will continue through the summer.
More than a dozen other major retailers have since started taking part in the event by offering their own massive sales events to counter Amazon.
Amazon is expanding the Prime benefits to stores in Arizona, Georgia, Alabama, Kansas, Oklahoma, Idaho, Hawaii, Oregon, North Carolina and Washington, according to a press release.