Starbucks Issues Apology After Racial Slur Was Written On Customer's Cup

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"He went to Starbucks, and they asked for his name, and his name is 'Peter, ' and they wrote this 'beaner, '" friend Miguel Acosta told the news outlet via a translator.

"That's clearly really racist".

"I'm disappointed in Starbucks", one customer told the station.

A woman who said she knows Pedro posted an image of one of the drinks on Twitter.

Speaking to Telemundo, Pedro said a Starbucks spokesperson had apologized for the incident and tried to remedy the situation by offering him a $50 gift card.

Meanwhile, a statement from the corporate office said that the company took the matter seriously and looked to make it right.

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Just two weeks ago, Starbucks came under fire for calling the police on two black men, Rashon Nelson and Donte Robinson, who at their Philly location for a meeting.

A Starbucks spokesman in Seattle told me they're launching a full investigation that 'obviously this is not the kind of experience we want our customers to have.

"After the April 12 incident, Starbucks vowed to "take actions" to fix and reaffirm our values and vision for the kind of company we want to be".

The CBS affiliate says that the store manager at the Starbucks where the incident occurred refused to talk on camera about the incident.

Pedro, whose last name has been withheld, ordered two coffees at the chain's La Cañada Flintridge location in California. He uploaded a video of the incident on Instagram in April.

Starbucks Corporation (NASDAQ:SBUX) is in hot waters after the company labeled a man's beverage with a racial slur in a West Coast location. The brand's cup is pictured in a shop on October 5, 2004 in New York City.

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