Facebook US users still loyal to the social network, research reveals


Accused of using Facebook users' personal data to sway the outcome of the U.S. 2016 presidential election and the UK Brexit referendum, Cambridge Analytica announced this week it was closing down.

The enforcement notice came from the hands of The Information Commissioner's Office (ICO), demanding that Cambridge Analytica parent company SCL Group comply to the UK's 1998 Data Protection Act by giving an American citizen all of the data it's collected on him.

The ICO notice stems from David Carroll, an associate professor at Patterson School of Design in NY.

Cambridge Analytica has announced that they are in the beginning stages of insolvency.

Today's topics include Cambridge Analytica declaring bankruptcy after the Facebook scandal, and Google launching its Stackdriver Kubernetes Cluster Monitoring tool.

The ICO has sided with Carroll and now wants to see everything Cambridge Analytica holds on him.

The Cambridge Analytica scandal had mainly to do with the US presidential election and data on millions of US Facebook users that was improperly shared. "We were always confident that he was in the right to request his data, and are very pleased that the ICO has confirmed his position".

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A mid-April survey conducted by the Ponemon Institute, a USA -based think tank, found that just 27 percent of 3,000 respondents believe Facebook will protect their privacy and user data, down from 79 percent in 2017.

A United Kingdom regulatory agency ordered research firm Cambridge Analytica to hand over its data on an American voter last week.

The company is at the centre of a row over the way it grabbed data on millions of Facebook users.

The information was used in an attempt to support the election campaign of US President Donald Trump. Once the data was collected by the firm, it was then used to create tailored political ads. Among other things, the scandal took Facebook CEO Mark Zuckerberg to Capitol Hill to testify on privacy.

Still, ICO Commissioner Elizabeth Denham told the Independent the company's closure would not shield it from criminal prosecution.

Neither Cambridge Analytica nor SCL Elections have responded to a request for comment on the ICO demand.

Cambridge had fobbed off the his request for more detail, which led to the deliberation that concluded on Saturday.