"When we go into the schools and we talk to the boys in each classroom inviting them out every August and September to join Scouts, we have a lot of interest from the girls saying 'we want to do that!'" explains Kercheval.
"We're trying to find the right way to say we're here for both young men and young women", Surbaugh told the AP.
For 108 years, the Boy Scouts of America's flagship program has been known simply as the Boy Scouts.
The Associated Press reports this name change comes on the heels of Girl Scout leaders being blindsided by the move to admit both genders into the Boy Scout program for 11- to 17-year-olds. This is the first marketing push since the Boy Scouts announced late past year it would open its ranks to girls.
The Boy Scouts program is becoming Scouts BSA in February 2019 to reflect the decision to include young women, the Boy Scouts of America announced on Wednesday. At the time, this news was not met with enthusiasm from the Girl Scouts.
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Stephen Hoitt is the Executive Director Seneca Waterways Council, the local branch of the Boy Scouts of America.
"We believe strongly in the importance of the all-girl, girl-led and girl-friendly environment that Girl Scouts Provides", the Girl Scouts of the United States of America said at the time. "We are the premiere organization for girls", she said.
"Our experiences are created for and with girls", said Girl Scouts' Chief Girl and Family Engagement Officer, Andrea Bastiani Archibald.
For parents or girls wanting to enroll in an all-female scouting unit, there is still the Girl Scouts of the US, which has opposed the BSA's all-gender change and has since taken on a more aggressive recruiting stance.
"Girls Scouts is the premier leadership development organization for girls", Sylvia Acevedo, Girl Scouts CEO, said according to A.P. In fact, it's that insulting and inaccurate notion that the Boy Scouts were exploiting in their original attempt to recruit girls.
The Boy Scouts began as a movement in England in the early 20th century. In 2015 the ban on gays. For the last few years, she has been asking the Boy Scouts of America to let girls officially join through letters to national leadership, public op-eds and a Change.org petition. "I think that's important when we consider what appeals to them and what benefits them most".