Power Play… Sky secures majority of Premier League 2019-2022 broadcast rights

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BT and Sky have spent a combined £4.46 billion on renewing rights to broadcast English Premier League football to their subscribers from 2019 until 2022.

"There's always the chance the remaining two packages spring a surprise, but with reserve prices not yet reached, it's safe to say Amazon, Netflix and other potential new entrants aren't prepared to adopt the aggressive strategy Sky execs must have feared".

Having secured one package of 42 matches in the current deal, and the rights to all United Kingdom broadcasts of the Champions League, BT Sport said it had "remained financially disciplined" in the auction for the 2019-22 rights.

"To have achieved this investment with two packages of live rights remaining to sell is an outcome that is testament to the excellent football competition delivered by the clubs".

Sky Sports have agreed to fork out £3.579 billion for four of the seven packages, totalling 128 games per season, while BT Sport have paid £295 million for one package of 32 live games.

Updating stakeholders, Premier League governance details that it has sold two live broadcast packages to Sky Sports and BT Sport for a total sum of £4.46 billion.

The Premier League's inflationary bubble burst Tuesday when the $6 billion sale of British television rights produced a drop in the value of matches.

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BT and Sky have once again been awarded live broadcasting rights with the two broadcasters splitting five packages between them from the 2019/20 season through to the end of the 2021/22 season.

Premier League chairman Richard Scudamore was typically upbeat about the new domestic deal. BT will pay £9.2 million for each game, up from £7.6 million now. The pay-TV giant will pay £9.3m per match, a 16pc discount on its current bill of more than £11m.

Sky boasted that it "remains the home of Premier League football".

Commenting on the reduced £3.579bn the company is paying for its four prime packages, Stephen van Rooyen, Sky's United Kingdom chief executive, said they had taken a "disciplined approach".

Two packages to show 20 midweek matches are still to be sold, but experts say it is unlikely they will raise enough to top the previous rights deal. "Our disciplined approach means we continue to have the flexibility to invest in each of these areas as we choose, underlining our position as Europe's largest investor in content".

BT is paying less in total, but is paying more per game than at the last auction, where it paid £960m for 42 games per season.

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